![]() Scores below 60 are considered difficult to read. A score above 80 is reserved for texts designed for children. The higher the score the easier to read it is. ![]() The Flesch Reading Ease score supplies a readability rating in a scale range of between 1-100. They are more likely to read and complete the content and therefore understand what you are trying to explain.īoth the Flesch Reading Ease and Flesch-Kincaid Grade Level are based on formulas that account for average sentence length (ASL) and average syllables per word (ASW). ![]() Well, because time is your enemy-the window of time to convince a website visitor that your product or service is what they need is finite.īy scoring the content and comparing it to proven benchmarks as defined by readability formulas, (even if it’s not explained as well as it could be and personalized), by improving readability it will still help them connect the dots. Ultimately, no matter the readability formula or scale of measurement you choose, the goal is the same, to reduce the reading level and increase the ease and therefore the speed of reading. Here’s how improving readability helps with CRO……. Since readability has little to do with legibility or even literacy, it is more about the style of the writing which can vary according to many factors, including the topic knowledge and the perspective of the writer. Readability formulas can help here too, all be it indirectly. So situational case studies are effective here.Īsk yourself what questions are your customers asking, and what answers do they look for by coming to your website? You will find that it is often NOT what you expect. ![]() Your content needs to reflect the context of your customers’ situation. Visitors rarely understand that your product or service is exactly what they need without the personalization of content. This is especially true if you are writing to explain something, such as, what your product or service offers, usually written from your own perspective, which is typically incorrect because it does not correlate to what people are looking for-from their perspective.Ĭonsequently, there is often a disconnect. While readability improvements may make the content more readable and therefore more understandable but if the content is not placed in the context of what the visitor is looking for it will not convert to sales. When considering the readability of your content and what scale of measurement to use, (such as the Flesch Reading Ease scale, based upon the Flesch Kincaid readability Formula), you need to be aware this is only part of the puzzle. ![]()
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